( Project Goals ) Bakeria is an established Emirati brand that touches people's everyday lives. We refreshed the brand with a modern approach to reinvigorate its presence and relevance.
We started the rebranding exercise to give Bakeria a fresh look. Our modern approach brought new life to the brand while considering all touchpoints from brand guidelines and packaging design to in-store displays, co-branding partnerships and digital presence.
( Project Scope )
Brand strategy development, visual identity redesign, and application across brand design, packaging, in-store branding, co-branding opportunities and digital platforms.
-
Strengthen brand positioning and digital identity
-
Improve user engagement and conversion performance
-
Build a scalable and future-proof digital experience
-
Deliver a seamless user journey across all touchpoints
-
Enhance credibility and trust through design and functionality
